If you are using WordPress as a CMS then you should be testing the major aspects of your landing pages.
With Website Optimizer you can try any combination of content/web assets to find out what leads to the most conversions. Testing your website also makes it easy to increase your site usability/effectiveness and visitor satisfaction. With this data you can make scientific enhancements to your website.
Lord Kelvin is often quoted as saying this about metrics: “If you cannot measure it, you cannot improve it.” You should be fanatical about improving your conversions! Site conversions have a direct impact on your online marketing ROI.
Website optimizer allows for A/B testing as well as multi-variable testing. For loads of tips on using Website Optimizer check out this great post.
Some of the things you should be testing on your website:
- Headlines
- Images
- Call-to-actions
- Product pricing points
- Offers
- Basically every imaginable aspect of your landing page
The WordPress Website Optimizer plugin makes it very easy to incorporate this code into your site.
The Bottom-line – In order to improve website conversion rates and online marketing ROI you should be using Website Optimizer. If you need help optimizing your landing pages or your conversion rates, please contact us.
